You plug the device into USB, it is well recognized by W10 and it try to load the Prolific driver. All this devices use a PL2303 to provide a connection to an USB port, but inside, they are RS232-like interface build (and appear as a COM port in your operating system).
Myself, I've the same problems with scrolling LED Badges, and USB to COM dongles. There is lot's of people reporting problems with W10 and Prolific devices (based on popular PL2303 adapter).
